![]() ![]() So why the the addition of new formats for Greystripe? Perhaps the ad network is anticipating competition from Apple’s iAd advertisements and is looking to expand its advertising offerings. The company expects the same levels of interaction with its click-to-full screen rich media banner ad format. According to the ad network, full screen iFlash custom ads produce 2-5% CTRs on average, with 15-30 seconds of user engagement. And over the past month, Greystripe has seen a 200% month of month increase in campaign bookings for its full screen rich media ads. Greytripe has been known for its full screen rich media ads that essentially bring Flash ads to the iPhone, claiming to currently hold 75 percent of the full screen rich media mobile market, serving over one billion of these impressions so far this year. Following this release of iPhone banners, the Company also plans to roll out its banner ad formats across all major mobile platforms, with Android support in the next few months. Like all Greystripe ad formats, the new banner ads provide a variety of click-to-options that do not require the user to leave the application, including click-to-web, click-to-buy, click-to-map and more. One is a static (non moving banner) and the second is a rich media version that when you click on it, starts to animate and roll down into a full screen experience. ![]() In the case of the banners, Greystripe is launching two versions. The ad network now offers advertisers a full range of in-application banner ads in a variety of formats, including including static, animated and expandable-to-full screen rich media ads for the iPhone.īanner ads tend to take up a smaller portion of the app real estate and some developers actually prefer the banners to full screen. Greystripe, an ad network that has been known for its full screen rich media ad formats that bring Flash-like technologies in their iPhone advertisements, is expanding its library of ad formats today. ![]()
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